Strategic Brand positioning in the Healthcare industry is the conceptual place you want to own in your target patient's mind — the benefits you want them to think of when they think of your brand. I'll teach you how to create an effective brand positioning strategy that will maximize customer relevancy and competitive distinctiveness, while maximizing your brand's value.

I am sure you’ve heard this term several times.

Website Optimization.

Of course, you want to get more potential patients on your website, but you probably don't know where to start. 

I'm going to break down a very complicated task into simple, actionable, achievable tasks that any person, with or without marketing experience can use to optimize your own website for growth.

To attract consumers in a crowded marketplace, your target audience needs to know why they should choose your business over someone else’s. This is where strategic communication techniques comes in to educate current and potential patients about your practice and how you serve a need they have.

If you successfully educate current and potential patients, keep them engaged, create a strong reputation in their minds and smartly sell to them, your practice will most likely do well. The key is to develop a solid content marketing plan (which is how you will attract those patients in the first place). I'll walk you through each step until you feel confident enough to create your own.

It’s simple logic — you can’t attract more patients if no one knows about your services. And while setting up shop in your neighborhood may bring in some walk-in business, i'm going to show you how to create captivating content that can extend your reach and draw attention to your practice so that more people will book your services.

I'm going to show you how to grow your brand awareness by using social media ads to grow your following and spread the word about your services.

Increase your website traffic and even retarget your patients with offers so that they return to you for more services.

It’s one thing to offer a superior in-person experience. But marketing keeps your business in people’s minds after an appointment is over — and before they need you again.

To turn first-time patients into lifelong fans who will sustain your business, you have to establish and build relationships with the people who’ve interacted with your practice. Sending post-appointment follow-up emails, replying to patients on social media, and mailing out postcards with special offers or information on new services are just a few of the ways that i'll show you how to stay in touch with your target audience.

Measuring marketing effectiveness is a challenge for most medical practices. In fact, it's not uncommon for a business owner to have no idea what their marketing ROI actually is.

You could be wasting a ton of money on ineffective strategies and you don't even know it. I'm going to show you simple, actionable ways that you can measure the success of your marketing so that you can stop wasting money and start investing in tactics that actually work.

There are SO MANY different tools and resources out there, it can honestly be very overwhelming. 

I'm going to share the latest and greatest platforms and tools that you can use to have a streamlined operational system in place that will help you work smarter and not harder.